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With Texas electricity retailers 'dropping like flies,' an upstart expands

As Texas energy regulators and legislators battle over divisive pleas to undo billions of dollars in sky-high, allegedly inflated electricity prices charged during February's devastating winter storm, another competitive retail electric provider has called it quits.


How Rhythm stayed open when other electricity retailers went dark

Rhythm managed to weather the storm in large part because of its hedging, said CEO PJ Popovic. Popovic has a background in risk management, so to him, smart hedging is a must-have, he said.


Start-Up Texas Retail Provider Begins Offering Service, Will Pay Customer's ETF

Start-up Rhythm has begun offering residential electric service in Texas. Rhythm's plans include a 90-Day "Easy Energy Promise"...


Houston-based Rhythm enters crowded Texas energy market

Although there are more than 70 retail electricity providers in Texas, Rhythm CEO and founder Predrag “P.J.” Popovic says he’s confident that Houston-based Rhythm can stand out.

Press releases

Study Finds Majority of Texans Concerned About Texas Power Grid Handling Summer Heat

June 22, 2021 - As June 20 officially kicked off summer and brutal temperatures set in, a new survey showed that 68% of Texans don't trust ERCOT and the Texas power grid to avoid failing in the summer heat.

Rhythm to Celebrate Earth Day With Flower Grow Kit Giveaway

April 19, 2021 - Texas' newest electricity provider aims to help save local bees and pollinators affected by plant loss from the winter freeze

Rhythm Acquires Customers of Entrust Energy Inc and Power of Texas Holding, Inc.

March 4, 2021 - Acquisition of 40,000 residential customers and 10,000 small and medium-sized commercial customers accelerates Rhythm's goal to bring more renewable energy demand online in Texas

New Energy Company Rhythm Pledges Up to $1 Million to Texans to Break Up With Current Provider

February 9, 2021 - Rhythm's affordable and 100% renewable plans make it easy for homeowners and renters to dump their big energy provider and get with an upstart who puts customers first

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