About Us

It's time to change Texas energy

We’re out to make energy easier

When the Texas power market was deregulated nearly 20 years ago, it was supposed to open things up and make it easier to choose an energy provider. Except… it didn’t.

Today, it seems like it’s all hidden fees, price gouging, and unexpected disconnections. Chalking things up to “Well, that’s just how energy is” feels frustrating and unfair. We’ve had enough — and so have Texans.

We want you to know it doesn’t have to be that way. Rhythm wants you to feel good about the impact of your energy choices, and what you pay for them.

Designed to be Different

It all starts with technology. We use the power of data to make smarter decisions about your energy. That’s how we reduce costs, and we pass those savings on to you. Win-win.

Love for People and Planet

We're Texans (and a few non-Texans) who want the same things as you: Healthy air for our families, thriving lakes and rivers for swimming and fishing, and a flourishing planet. That’s why we sell only 100% renewable energy plans.

Meet the Rhythm Team

We’re real people who love solving tough problems, and making a positive impact on the communities we call home. We’re engineers and artists, customer care pros and businesspeople. And together, we’re making energy easy.