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Rhythm managed to weather the storm in large part because of its hedging, said CEO PJ Popovic. Popovic has a background in risk management, so to him, smart hedging is a must-have, he said.
Although there are more than 70 retail electricity providers in Texas, Rhythm CEO and founder Predrag “P.J.” Popovic says he’s confident that Houston-based Rhythm can stand out.
As Texas energy regulators and legislators battle over divisive pleas to undo billions of dollars in sky-high, allegedly inflated electricity prices charged during February's devastating winter storm, another competitive retail electric provider has called it quits.
Start-up Rhythm has begun offering residential electric service in Texas. Rhythm's plans include a 90-Day "Easy Energy Promise"...