We're bringing good energy to Mustang Nation.

As a company that’s headquartered in Texas, we love cheering on universities that represent our home state. That’s why we're so excited to be a Proud Sponsor of SMU Athletics.

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SMU Partnership

An electricity plan and $100 in bill credits, just for Mustang fans.

We’re bringing good energy to every SMU student, professor, faculty member, athlete, and fan by offering $100 in bill credits after you sign up for the Pony Up 12 Plan. You’ll get 100% renewable energy and $100 to use for a future bill.*

Get $100 in Rhythm Rewards

Pony Up 12

Calling all SMU Mustangs fans! Get an electricity plan worth cheering for.

  • 12 months
  • Fixed rate
  • 100% renewable

Rates starting at

You could save $500 or more on electricity with our PowerShift Plans.

Our fleet of PowerShift Plans let you shift your energy usage throughout the day to help your wallet, the planet, and the grid. It’s perfect for those willing to make a few life tweaks, own an EV, are tech-savvy, or don’t mind some complexity.

Shift your energy and save.


With our fleet of PowerShift time-of-use plans, you now have complete power over your power.

  • 12 months
  • Time-dependent fixed rates
  • 100% renewable

Rates starting at

Time-of-use plans 101

Time-of-use plans charge different rates for energy during different periods throughout the day, which gives you the ability to shift your energy consumption into the periods of the day with lower energy rates. Shifting your energy consumption can help save you money, help alleviate grid pressure, and help the planet.

When to reduce your usage 

  • On-peak: High-demand time when electricity costs more. Shift usage outside this window based on your TOU plan's structure (morning, evening, or both) to save money. 

  • Seasonal on-peak: Seasonally high-demand time when electricity costs more, like winter mornings when people are heating their homes. Limit heavy appliance usage and reduce AC/heat (especially electric) during this period.

When you can go nuts 

  • Off-peak: Low-demand time when electricity costs less. You’re encouraged to use electricity-heavy items during this period for cost savings, environmental benefits, and grid efficiency. 

  • Ultra off-peak: Cheapest-priced period with lowest electricity demand, usually overnight. Utilize this time to charge your EV, use AC, or heat your space.


We crunched the numbers and compared our time-of-use plan to similar plans in Texas.

Our time-of-use plan, PowerShift, is the truest one in Texas. Traditionally, companies like to hang their time-of-use hats on FREE—free nights, free hours, free everything. But in life, nothing is free. Especially electricity.

So, while the idea of a free night of electricity might sound good, what you might not realize is that comes with a very expensive day. And we actually have the lowest daytime energy rate in Texas. And take note that we said lowest, not free.

We’re proud that our PowerShift Plans are the first true time-of-use plans in Texas. We entice you to shift power (clever name, right?) consumption of your high-energy appliances to off-peak hours to save money.

Outside of saving on your electric bill, you can look forward to a lot more.

  • You’ll have flexibility to truly make the plan your own because you’re always in control.

  • No gimmicks, no free nights. Just transparency.

  • You’ll help the Texas grid be greener and more reliable.

We’ve crunched all the numbers. The chart below shows you how much you can save with Rhythm’s PowerShift, versus popular “free” time-of-use plans in Texas.

tou chart 2

We’re Rhythm Energy, the *almost* perfect electricity company.

Almost 5 stars on Google Reviews. #1 in your hearts.

You'll love us as your electricity provider.

And here's why.

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Fair pricing

Equal, fixed, transparent pricing for all customers. No hidden fees.

Fair and transparent pricing

Thousands of
5-star reviews

Our customers have spoken. And they love us.

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100% renewable energy plans

We’re committed to clean energy and a brighter Lone Star State.

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energy experts

We use technology 24/7 to put you in control of your energy.


People are digging our energy.

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Partnering with our community is in our DNA at Rhythm.

Here are some of our other pals.

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*Offer is valid on Pony Up 12 Plan through this landing page only. You'll receive 10,000 Points worth $100 in Rhythm Rewards when you sign up with Rhythm. New customers only. Offer is non-transferable. Subject to change at any time. Terms and conditions apply.

© 2024 Rhythm Ops, LLC, d/b/a Rhythm, 24 Greenway Plaza Suite 610, Houston, TX 77046. All Rights Reserved. PUCT #10279