Electricity plans in Midland, Texas​

As one of the most loved, fastest growing electricity providers in Texas, we're proud to call the Lone Star State home and excited to power yours.

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Midland Magic: The Heart of West Texas.

Nestled in the Permian Basin, Midland is a vibrant, bustling city that sits proudly as the Tall City of West Texas. Established in 1881 as a midway point between Fort Worth and El Paso on the Texas and Pacific Railroad, Midland has grown from a quiet ranching town to a booming center of oil and business. It's the birthplace of former First Lady Laura Bush and a city where the spirit of the Wild West meets modern-day Texas ambition.

Midland's warm, sunny climate and welcoming community make it a hub for culture and energy. From exploring its numerous museums to enjoying a game at the Scharbauer Sports Complex, there's always something to do in Midland. Whether you're savoring a plate of authentic Texas barbecue or admiring the endless West Texas sky, Midland is a city that invites you to experience the heart of Texas in all its glory.

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We're one of the most loved, fastest growing electricity companies in the Lone Star State.

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We’re Rhythm Energy, the *almost* perfect electricity company.

Almost 5 stars on Google Reviews. #1 in your hearts.

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